Consumer Retail Store

Company Info
Atlanta, Ga
(404) 555 8888
support@teacompany.com
Mon-Fri: 10:00-18:00
Sat-Sun: 10:00-14:00
Overview
Tea Company is offering you a new tea experience. We create thoughtfully blended loose teas that anyone can enjoy.
- Established: 2014
- Type: LLC
- 100% Founder Owned
- Estimated sales: $1.1M
- Staff: 6 fulltime; 3 parttime
- Est debt: $ 50k ?
- Funding needs: $0
- Website: https://greatDrink/
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Summary of Business Projections
Yearly Revenue Estimates
Current year
OWNER: Current Year Projections: $1.1 M
Sell: Leaf tea, Drinks, Pastries, Hard/soft goods
Regional focus; All items
1 Cart; (2x4x6 display of 18 teas);Farmers/flea markets; Corp events; Special events;(avg $950 event)
3rd year sales
Owner: 3 Year Projections: $3.3 M
Sell: Leaf tea, Drinks, Pastries, Hard/soft goods
Sell: Leaf tea, Drinks, Pastries, Hard/soft goods
Sell: Leaf tea, Drinks, Pastries, Hard/soft goods
All items
60 Locations: 12 Coffee Shops; 9 Specialty; 24 Restaurants; 15 Other
20 Cart; (2x4x6 display of 18 teas);Farmers/flea markets; Corp events; Special events;(avg $950 event)
3rd year sales
eaADVIZORS: 3 Year Projections: $13.25M
Sell: Leaf tea, Drinks, Pastries, Hard/soft goods
Sell: Leaf tea, Drinks, Pastries, Hard/soft goods
All items
65 Locations: 12 Coffee Shops; 9 Specialty; 24 Restaurants; 15 Other
20 Cart; (2x4x6 display of 18 teas);Farmers/flea markets; Corp events; Special events;(avg $950 event)
Our Research
It is not a criticism, but many small successful businesses think of organic growth. That means growing the business as it was built in the past.
- Future growth was to build new local stores in Georgia:
- New services such as mobile delivery was planned for Georgia:
Future funding was to be incremental and not via others such as Angel or VC.
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The solution consulting came up with combined cutting edge technology with real world practicality.
Our Challenge

Business Result
Below is a summary of our recommendations.
- Covid proved that many businesses that were based on instore sales had to pivot to online ordering and delivery.
Plan for sales across America, not just Georgia.
Use eCommerce to sell products directly to consumers in most major cities. Instead of using capital to build stores, use the money for marketing and EComm platform development.. Greater ROI.
Fous on Supplier Diversity to sell to Fortune 500 Corporations:
Many major corporations have large cafeterias where these products could be sold. Immediately focus on the 20 Fortune 500 headquartered in Atlanta. Including Delta which may offer sales on planes.
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